Now accepting a limited number of new students for the 2026-2027 school year.
Admissions Have NEVER BEEN MORE COMPETITIVE...
....And The world after college has never been more UNCERTAIN.
Acceptance Rates are down.
Expectations are up.
-
It is 3-9x harder to get into a Top 30 school vs the 1990’s.
-
SAT scores are up ~200 points; AP credits are up 7x.
-
Students’ impact, not mere participation, are now crucial.
An excellent college is necessary.
it may not be sufficient.
-
Half of new graduates start jobs that do not need a degree.
-
Remote work has created global competition for many roles.
-
AI is rapidly redefining what employers need and value.
Our Philosophy:
Compete for college by preparing for life.
We help build winning college applications by developing more capable people. We focus on skills and mindsets with almost universal value:
-
Developing actionable self-awareness
-
Thinking critically and creatively
-
Solving ambiguous and unfamiliar problems
-
Building influence with individuals and groups
-
Maximizing energy, resilience, and persistence
Phronesis (froh-NEE-siss)
Aristotle’s term for "practical wisdom"; the ability to think critically and act effectively even in an unfamiliar or uncertain world.
Phronesis (froh-NEE-siss)
Aristotle’s term for "practical wisdom"; the ability to think critically and act effectively even in an unfamiliar or uncertain world.
How it Works
We develop students and their college application profiles with three complementary and concurrent strategies.
1
Admissions Strategy & Application Execution
Personalized, one-on-one advising on course selection, extracurricular strategy, SAT/ACT prep, summer planning, and the development of all application components — built around a narrative that’s authentically yours and shaped over years.
Real-World Coaching & Student Development
Personalized, one-on-one development of skills and mindsets that underpin success in life: actionable self awareness, critical thinking and creative problem-solving, building trust and influence, and fostering resilience and persistence.
2
Peer Networking & Alumni Insights
Facilitated group discussions and case studies that sharpen communication skills, broaden students’ perspectives and build their personal network. Networking opportunities with alumni who are enrolled at top university programs.
3
Meet Your Partners
Every student works directly with two proven leaders.
Dominique Kaeding
Admissions Strategy & Application Execution
Dominique is an Ivy League graduate and former alumni interviewer for Dartmouth College. She has dedicated her career to helping high school students plan for and pursue postsecondary pathways through the highly selective Teach for America program and as a private college admissions consultant. Every single one of her former clients have been admitted to at least one "reach" school, and her alumni are enrolled at MIT, Northwestern, UCLA, Duke, Tufts, UC Berkeley, and more. She holds a certificate from the National Association of College Admissions Counseling.
Jared Henderson
Jared has worked, led and learned at McKinsey, Teach For America, Harvard, NASA, and as a private sector entrepreneur. He has been an advisor, mentor, or coach to business executives, entrepreneurs, state and local government administrators, non-profit leaders, physicians, and even elected officials. His approach to coaching and development focuses on specific, common traits and practical abilities that he has seen across successful people in each of these arenas over the first three decades of his career.
Real-World Coaching & Student Development
Questions families ask us
When should we start?
You can start any time - even senior year. The best time to start is early in 9th or 10th grade to build a deliberate narrative, though we work with students at various stages of their high school journey.
How is this different from other admissions consultants?
We don't just optimize applications; we coach students to develop the real-world skills that make them stand out naturally. We build upon this with tactical, proven support in crafting the actual applications.
How does the two-coach model actually work in practice?
Every student gets an admissions expert for tactical application strategy and a professional coach and mentor for high-impact skill-building, ensuring a comprehensive growth path. Students are guided through advising sessions with each mentor as they become relevant in their high school journey.
Where do you work?
We operate virtually and serve students across the world who want to attend universities in the United States. We leverage a national network of students and alumni, as well.